NIYU Life
Safety ‧ Quality ‧ Trust
Circle of New Life!
Our Story
Safety ‧ Quality ‧ TrustCircle of New Life!
Pingtung in southern Taiwan, has the best climate and environment for the growth of soft-shelled turtles. Since the last generation, we have been deeply engaged in aquaculture in Pingtung for decades. In the early stage, we focused on eel farming. In the 1980s, we switched to soft-shelled turtle farming and accumulated rich experience in aquaculture.
After the new generation of sisters returned to their hometown to assist in business, we began to introduce the “friendly environment” ecological breeding concept in the farms. After 10 years of experimentation and experience, we gradually established a model of high-standard production and sales of soft-shelled turtles in Taiwan.
In 2014, we established “NIYU LIFE International Co., Ltd.”, with the reputation of “Safety, Quality, and Trust “, we successfully exported high-quality soft-shelled turtles to Japan.
Our Spirit
NIYU Life is a combination of Christina Hsieh and Alice Hsieh, the top 100 young farmers of Taiwan. The two sisters work together to protect the soft-shelled turtles industry inherited from their father and get together to create an innovative and sustainable turtle brand.
“Circle of New Life ” A new life with the classic foods.We put forward the brand concepts of “New ‧ Fresh” and “New ‧ Choice” through the ” safe and trustworthy” soft-shelled turtles and aquatic products, conveying the “new ‧ experience” and “new ‧ delicacy”, NIYU LIFE will create a new life with you!
Our History
Early days
Focus on eel farming
1980s
Converted to soft-shelled turtle farming
From
1990 to 2000
Breeding soft-shelled turtle eggs for export to China
2009
Handed over to the new generation
2010
HACCP and ISO22000 certification for farms
2013
Invest in Non-toxic farming
2014
Established “NIYU LIFE International Co., Ltd.” Taiwan live soft-shelled turtle exports to Japan
2015
Alice Hsieh was selected as “Top 100 Young Farmers”in aquaculture industry by Taiwan Fisheries Department
2018
Taiwan’s first ” Soft-shelled turtle Production and Sales Resume Certificate”, passed the “Japanese Raw Food Grade Inspection” Pingtung Quality Aquatic Products Label
2020
Awarded “Excellent Aquatic Products” by Taiwan Fisheries Department
Alice Hsieh won the master of production and sales resume
Christina Hsieh was selected as one of the “Top 100 Young Farmers”
in the aquaculture industry of the Taiwan Fisheries Department
Departments
Farming
Department
Inheriting the experience and injecting new vitality, a professional soft-shelled turtle farming team led by the Top 100 young farmers of Taiwan.
Processing
Department
The HACCP verifies processing plant provides safe andcustomized processing procedures.
Marketing
Department
A team with knowledge of the soft-shelled turtle industry and experience in the marketing of Taiwan's aquatic products at home and abroad.
SDGs GOALS
Health and
well-being
Environment-friendly, with healthy soft-shelled turtles to give you a healthy life.
Affordable and
clean energy
The soft-shelled turtle farm and processing plant with green energy systems.
Responsible consumption and production
The recycling and product diversification of soft-shelled turtle industry.
Life on land
The farming area appropriately retains the originality and diversity of the ecology.
Educational activities
“When the baby soft-shelled turtle breaks out of its egg. It’s the origin of life, It’s a touching moment.”
NIYU LIFE not only breeds high-quality soft-shelled turtles, but also looks forward to learning about the ecology of soft-shelled turtles with you.
We plan a series of soft-shelled turtle life cycle education activities,and soft-shelled turtles ecological education box. Parents and children participate in the activities. Get close to the soft-shelled turtles, and respect the Circle of New Life together!
More information about the event, please contact Alice.
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Safety ‧ Quality ‧ Trust
Soft-shelled turtle products